"Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!"

--

Ted Nicholas

#Body Quotes #Tests Quotes #Headlines Quotes

“The only thing that isn't free is you. You do as you're told. You sit in your seat until they say 'Stand'. You stay put til they say 'Go'. Maybe that's the way you like it. It's easy. It's all there. You don't have to think about. You don't even have to feel it.”

Source : Melvin Burgess (2014). “Junk”, p.100, Random House
“It is not everyday that the world arranges itself into a poem.”
“Good will, that curious product of consciousness, of leisure and energy to spare and share. That thing we put out against the forces of interest. That extra thing. Religions and nations and political parties have taken it and used it as coinage, have said you must only give it in exchange for value.”

Source : Naomi Mitchison (1990). “A Girl Must Live: Stories and Poems”
“Age is opportunity no less than youth itself.”
“Love shouldn't be about jealousy or anything like that. It should be about commitment and being able to trust that person. If you can't have that from the get-go, there's a problem.”
“Happiness includes all numbers. It's infinite and eternal.”

Source : Carlos Eire (2010). “Learning to Die in Miami: Confessions of a Refugee Boy”, p.247, Simon and Schuster
“The Christian idea of a perfect heaven that is something other than a non-existence is a contradiction in terms.”
“I am an American citizen and feel I am entitled to the same rights as any other citizen.”

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