"If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up."

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Source : C.K. Prahalad (2009). “The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits”, p.25, FT Press

C. K. Prahalad

#Opportunity Quotes #Thinking Quotes #Creative Quotes