"Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed."

-- Scott Young

#Business Quotes #Appreciate Quotes #Goal Quotes

“The radio is in the hands of such a lot of fools tryin' to anesthetize the way that you feel.”
“The idea is to take it a step forward and innovate. Or else why am I doing it? I don't want to be just another can in the assembly line. I want to create - do something that is totally different and unusual.”
“What happened to me is that as I grew up, I found that I was smart. My mother had insisted on that you see. Oh, but I loved to play ball. I loved the physical aspect. So you have one leg in one field, and one leg in the other and you're nowhere.”
“David Lynch was actually the one who first inspired me to become a filmmaker when I was in high school. His films just took me to that dream place that lifts you out of the norm, out of the everyday life, and that is kind of what allured me.”
“A study in the Washington Post says that women have better verbal skills than men. I just want to say to the authors of that study: 'Duh.'”
“Abstract reason, formerly the servant of practical human reasons, has everywhere become its master, and denies poetry any excuse for existence. Though philosophers like to define poetry as irrational fancy, for us it is practical, humorous, reasonable way of being ourselves. Of never acquiescing in a fraud; of never accepting the secondary-rate in poetry, painting, music, love, friends. Of safeguarding our poetic institutions against the encroachments of mechanized, insensate, inhumane, abstract rationality.”
“Laughter is the lightning rod of play, the eroticism of conversation.”

Source : Eva Hoffman (2011). “Lost In Translation: A Life in a New Language”, p.118, Random House
“You can't do anything about yesterday and you can't do anything about tomorrow. It's just today.”

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