"The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time."

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Source : "The Politics of Fortune: A New Agenda for Business Leaders". P. 125. Book by Jeffrey E. Garten, 2002.

C. K. Prahalad

#Real Quotes #Promise Quotes #World Quotes