"The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it"

--

Source : Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.51, Lulu.com

Claude C. Hopkins

#Writing Quotes #Atmosphere Quotes #Should Quotes

“The truth of it is that women are far more logical than men.”

Source : Biography/Personal Quotes, www.imdb.com.
“That's exactly the reason I'm leaving RCR because you've got those punk-ass kids coming up. They've got no respect for what they do in this sport and they've had everything fed to them with a spoon.”
“In a thousand pounds of law there is not an ounce of love.”
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.”
“I work in waves, because I'm impatient. Because of a certain physicality, of lack of breath from standing. It has to be done and I do take liberties I wouldn't have taken before.”

Source : "I work in waves". Interview with Nicholas Serota, www.theguardian.com. June 3, 2008.
“Bring your work back to the workshop twenty times. Polish it continuously, and polish it again.”
“I know there are expectations, but I don't let them affect mt game. I just play basketball.”
“I have no interest in cars. I have a plain, used Buick. I could run over 10 people, and you wouldn't be able to describe my car.”

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