"Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors' to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us" . . . all of us."

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Source : Poster for Earth Day (1970). Also appeared in the Pogo comic strip for 8 Aug. 1970.

John C. Bogle

#Suicidal Quotes #Bystanders Quotes #Marketing Quotes