"The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you."

-- John Caples

#Self Quotes #Benefits Quotes #Want Quotes

“The people of England have been led in Mesopotamia into a trap from which it will be hard to escape with dignity and honor.”

Source : "Report on Mesopotamia". The Sunday Times, August 22, 1920.
“My personal view is that nobody should stand between an employer and employee when it comes to employment contract negations. Not the government and not meddlesome third parties. This includes the ability for individuals to bargain collectively with their employers.”

Source : Source: www.columbusunderground.com
“People go to restaurants for so many different reasons. To court a girl, to make some deal. Maybe to talk to some lawyer about how to get an alimony settlement better than they got last week.”

Source : Interview with Robert Birnbaum, themorningnews.org. July 6, 2006.
“The rain of Madre de Dios is similar to that of the Amazon, but there is a petrifying aspect to it, as if it seeks to wound rather than to nurture.”
“A cookbook must have recipes, but it shouldn't be a blueprint. It should be more inspirational; it should be a guide.”
“As a person, I'm pretty much the same except that I've come to terms with who my real friends and supporters are. I don't get particularly friendly with new people at first go.”
“As we sit here and idly chat, there are woman, female human beings, rolling around in strange beds with strange men, and we are making money from that.”
“Movement is good for the body. Stillness is good for the mind.”

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