"...heavy investments in information technology have delivered disappointing results - largely because companies tend to use technology to mechanize old ways of doing business...Instead of embedding outdated processes in silicon and software, we should obliterate them and start over."

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Source : "Reengineering work: don't automate, obliterate". Harvard Business Review, Volume 68, No.4, pp. 104, 1990.

Michael Martin Hammer

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