"Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns"

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Source : Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

Claude C. Hopkins

#Done Quotes #Littles Quotes #Might Quotes

“Loyalty is such a rare quality; but my fans are the most loyal in the world.”
“As a father, I believe that involving children in sports at a young age is generally, a wise proposition. I believe that healthy competition is... well... healthy; that sporting events foster a spirit of teamwork that far surpasses the events themselves; and that active participation keeps children moving and is good for their self-esteem.”
“You thought youâ€™d never give up your vocation, a voice whispered inside me. You thought youâ€™d never even consider it. But youâ€™ve met the one man who could change your mind. He is your perfect complement. He is Cathal to your Clodagh; he is Bran to your Liadan. No wonder you conjured up those images. No wonder they make you weep.”
“Age should not have its face lifted, but it should rather teach the world to admire wrinkles as the etchings of experience and the firm line of character.”
“Praise is the mode of love which always has some element of joy in it.”
“Germany is determined to provide substantial help. So are the Netherlands and other states. But a day will come when we have to count on our own resources.”
“If there are no spots on a sugar cube then Iâ€™ve just put a dice in my tea.”
“True religion is a revolutionary force: it is an inveterate enemy of oppression, privilege, and injustice.”

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