"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

--

Source : Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

Leo Burnett

#Opinion Quotes #Advertising Quotes #Economy Quotes

“Does everyone turn into a truculent thirteen-year-old when they go home, or is it just me?”
“I love horns, and the bigger the band, the better it sounds to my ear.”
“I have not been able to give a concrete answer to the question of how the nations of Asia can create their own unique liberal arts traditions that are not simply the importation of a Western model. The question is a critical one and the answer must come from Asian universities themselves.”
“A lot of men got upset at the feminist movement because they had all the toys and we wanted some.”
“I never went to a photography school, which was my saving grace,”
“Whatever the occasion, [the Queen] has a face which demonstrably says 'I don't give a royal s**t.'”
“My feeling is that poetry will wither on the vine if you don't regularly come back to the simplest fundamentals of the poem: rhythm, rhyme, simple subjects - love, death, war.”
“The memory of most men is an abandoned cemetery where lie, unsung and unhonored, the dead whom they have ceased to cherish. Any lasting grief is reproof to their neglect.”

You may also like: