"Advertising, if it is any good, should help to confirm what already is, not what should be."

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Source : Scott Bedbury, Stephen Fenichell (2003). “A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century”, p.14, Penguin

Scott Bedbury

#Helping Quotes #Advertising Quotes #Should Quotes

“Your mother died to save you. If there is one thing Voldemort cannot understand, it is love. Love as powerful as your mother's for you leaves it's own mark. To have been loved so deeply, even though the person who loved us is gone, will give us some protection forever.”
“We prepare for success by acquiring virtues.”

Source : "Doing Virtuous Business: The Remarkable Success of Spiritual Enterprise". Book by Ted Malloch, 2011.
“What does it mean to die when you can live until the end of the world?”
“I did not oppose unification, I knew unification would have to come, but not in the form in which it did come. There were two ways of doing it and they took it the radical way, the forceful way.”
“The proposition that the meek (that is the adaptable and serviceable), inherit the earth is not merely a wishful sentiment of religion, but an iron law of evolution.”
“I thought it was possible that O.J. could have done something. It crossed my mind. I was thinking about the events of everything and going, Why did I hear that? I was going, No, it can't be, and just all that stuff was adding up.”
“We must do all in our power to educate the public, for I believe that in the end only a change of heart is really effective.”
“I have cried twice in my life watching a football player; the first one was Maradona and the second was Ryan Giggs.”

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