"In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable."

--

Source : John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

John Caples

#Way Quotes #Easy Quotes #Strive Quotes

“Iâ€™m going with Darrelle Revis.”
“This desire for equity must not lead to an excess of welfare, where nobody is responsible for anything.”
“You can't put passion and obsession into someone's employment contract - either you are or you aren't.”
“People love a true story and especially a true story where two people from opposite worlds come together.”
“I'm a perfect example of the grumpy, old man. I'm really good at it.”
“I recreate myself; that is my only power.”

Source : "The Shape" by Dejan Stojanovic, Gramatik, Podgorica, "The Shape and a Smile", (p. 10), 2000.
“God shows us in Christ what he would have to do if he were to punish us for our sins.”
“By bringing the voices of the ordinary people faced with extraordinary challenges to television screens around the world, I hope to affect change in one community at a time.”

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