"Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished."

--

Source : John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

John Caples

#Tasks Quotes #Hours Quotes #Headlines Quotes

“This love for everyday things, part natural from the wide eye of Infancy, part a literary calculation”
“These people are very unskilled in arms... with 50 men they could all be subjected and made to do all that one wished.”

Source : "The Truth about Christopher Columbus" by Mark Anthony Rolo, progressive.org. October 9, 2017.
“Have I ever written anything that has really changed something? What I believe is that you can't change anything without using art. I believe that the drops wear away the stone. I try to be part of that army.”
“It is possible to stand around with a cocktail in one's hand and talk with everyone, which means with no one.”
“Ordinary life does not interest me.”
“I try to keep a pretty one-tracked mind.”
“I discovered John Truby ten years ago when a friend told me about his screenwriting course. I studied Truby's principles for a year and -- using them -- I wrote the first draft of The Thieves of Ostia in two weeks. I go back to his teachings before each new book I write. Each time I study Truby, I learn something new.”

Source : Source: therumpus.net
“I think when I was pretty young I got really into the tone of my instrument and I remember just playing one note for an hour to just kind of feel the resonance of the violin.”

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