"Great advertising is the expression of deep emotional sincerity."

“But when I saw the cursive grace of Guido Rahr's fly line writing prayers I couldn't read to the river gods of Outer Mongolia, I knew my name was written there too. Fly fishing was going to be my version of my father's sport, my nod to my Scottish ancestors and to my self, and to the fish crazed part of America I had claimed as my own.”

“I am not one of those who believe that a great standing army is the means of maintaining peace, because if you build up a great profession those who form parts of it want to exercise their profession.”

“. . . [The Judicial Branch] may truly be said to have neither FORCE nor WILL, but merely judgment; and must ultimately depend upon the aid of the executive arm even for the efficacy of its judgments.”

“Much of the day I have busied myself making notes on the small parts in Shakespeare, often nameless, which are rewarding to the actor if only he'll not dismiss them as beneath his dignity. If I can work it up into a talk I might call it, 'Only a cough and a spit ' -the phrase so often used by actors to explain away a lack of opportunity.”

Source : Alec Guinness (1997). “My Name Escapes Me: The Diary of a Retiring Actor”, Viking Press

“There are more than 200,000 people in Maputo who are nothing more than parasites.”

“I would much prefer that they take me as I am, that way the experience is genuine between the both of us.”

“How much the wife is dearer than the bride.”

Source : "An Irregular Ode", as quoted in Hoyt's New Cyclopedia Of Practical Quotations, p. 868-71, 1922.

“Reduction! One wants to say more than nature and one makes the impossible mistake of wanting to say it with more means than she, instead of fewer.”