"What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek."

--

Source : John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

John Caples

#People Quotes #Greek Quotes #Might Quotes

“A good judge should never boast of his power, because he can do nothing but what he can do justly: he is not the master, but the minister of the law. Authority without virtue is a very dangerous state.”
“Books were always important. I have to thank my father, he filled my life with books. He didn't write but he always read. He was a merchant, he filled the store with cigarette smoke and his friends, all talking about books and politics. It was bad for business. He dealt in women's clothing.”
“I've always had a keen sense of history. My father was an antiques dealer and he used to bring home boxes full of treasures, and each item always had a tale attached.”
“The Sound of Music' did more damage to the industry than any other picture. Everyone tried to copy it. We were the biggest offenders.”
“In the annals of science fiction, where dystopias rule the imaginative roost, Star Trek stood nearly alone in telling us that our future would be better than our past, that our common problems would be solved, that we, as a species, were fundamentally good, and that the universe would reward us for our goodness.”
“Only rainbows after rain...The sun will always come again.”

Source : Song: Keep Your Head Up, Album: Andy Grammer, 2011
“There is no mistaking a real book when one meets it. It is like falling in love.”
“There's this kind of almost - kind of a weird kind of elitism that says well maybe - maybe certain people in certain parts of the world shouldn't be free; maybe it's best just to let them sit in these tyrannical societies. And our foreign policy rejects that concept. And we don't accept it. And so we're working.”

You may also like:

Claude C. Hopkins
Dan S Kennedy
Author
David Ogilvy
Businessman
Drayton Bird
Author
Frank Bettger
Author
James Webb Young
Advertising Executive
Robert Collier
Author
Robert W. Bly
Writer
Ted Nicholas
Author