All STEVE JOBS Quotes about “Design”

“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.”
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
“Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, "Make it look good!" That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.”
“The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.”
“A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.”
“We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.”
“After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.”
“Make it like a sunflower.”
“We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.”
“Design isn't just how it looks. It's how it works.”
“Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.”
“The broader one's understanding of the human experience, the better design we will have.”
“When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.”

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