Steve Ells famous quotes

Focus on just a few things, and do them better than anybody else.
-- Steve Ells

#Focus

When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more.
-- Steve Ells

#Simple #Ideas #Cooking

I'm always tweaking, always trying to make it better, constantly moving the levers and dials.
-- Steve Ells

#Moving #Trying #Levers

You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my training at the Culinary Institute Of America, and then I opened up a fast food place according to fine dining rules.
-- Steve Ells

#Hate #Thinking #Apples

We decided long ago that we didn't want Chipotle's success to be tied to the exploitation of animals, farmers, or the environment, but the engagement of our customers.
-- Steve Ells

#Animal #Long #Engagement

Just because food is served fast doesn't mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.
-- Steve Ells

#Mean #Color #Flavor

We aspire to make artisanal tortillas on an industrial scale.
-- Steve Ells

#Tortillas #Scales

Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.

What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.

I will do anything. Anything, Blaire, just to be near you. I can’t think about anything else. I can’t focus on anything. So never think you’re inconveniencing me. You need me, I’m there.

I never really wanted to write and wanted to focus on acting.

Focus attention and energy on making a difference in the lives of others, and success might follow as a by-product.

The only way I know how to deliver is to focus; some people can turn it on or off - I'd rather stay in character.

Really, most of us just focus on what's in front of us. We're too busy putting out the fires of everyday life.

You can ruin anything if you focus at it.

I only want to do better work. That's the focus of my life.

Good things happen when you narrow your focus