"Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole."

Source : Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.125, Pearson UK

Max McKeown

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