"I always wanted to create a site that was sports and pop culture. '30 for 30 had a big impact because I loved how that was about finding, empowering and working with these incredible directors, and I thought the same thing could work for writers."

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Source : "ESPN's Bill Simmons on His Mini-Empire, Why Hollywood 'Sucks' and Why He Won't Write about Sandusky (Q&A)". Interview with Lacey Rose, www.hollywoodreporter.com. November 22, 2011.

Bill Simmons

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