"Attractive things work better."

--

Source : Donald A. Norman (2013). “The Design of Everyday Things: Revised and Expanded Edition”, p.48, Basic Books

Donald A. Norman

#Design Quotes #Attractive Quotes

“Inflation is always and everywhere a monetary phenomenon.”
“If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.”
“If you are truly a seeker of truth, truth cannot hide from you. It is in the lap of truth that you have happened.”
“I'm a storyteller who uses all of the beauty and power of cinema to tell tales of human struggles for positive social change.”
“Don Knotts was a really big influence, especially on the Steve Allen show. I mean, look at the guy, his entire life is in his face.”

Source : Interview with Claudia Perry, www.aislesay.com. March 31, 2005.
“The teacher must herself be excited if she is to sell her goods. And she can do an exciting job in stirring the student without herself knowing all the answers.”
“The whole thing of this business is to retain your enthusiasm and, in a sense, retain your innocence and try to practice as much humility as possible.”
“If you ever start taking things too seriously, just remember that we are talking monkeys on an organic spaceship flying through the universe.”

You may also like:

Al Gore
Former Vice President of the United States
Alan Cooper
Software programmer
Bill Buxton
Researcher
Bruce Tognazzini
David Rumelhart
Psychologist
Jakob Nielsen
Usability consultant
James J. Gibson
Psychologist
Jared Spool
Steve Jobs
Entrepreneur