Quotes
Authors
Joseph Sugarman

"If it is your assignment to write copy for a product or service that you really donâ€™t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her."

Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.30, John Wiley & Sons

Joseph Sugarman

#Writing Quotes #Study Quotes #Assignments Quotes

“Rise early. Fix a time-table to which you must try to keep. One seldom regrets having made an early start, but one always regrets having set off too late; first for reasons of safety-the adage 'it is later than you think is very true in the mountains-but also because of the strange beauty of the moment: the day comes to replace the night, the peaks gradually lighten, it is the hour of mystery but also of hope. Setting off by lantern-light, witnessing the birth of a new day as one climbs to meet the sun, this is a wonderful experience”
“A limit on the automobile population of the United States would be the best of news for our cities. The end of automania would save open spaces, encourage wiser land use, and contribute greatly to ending suburban sprawl.”
“The sole reason to serve as a Christian is Jesus, yet He is easily lost in the various activities that consume our days.”
“I'm Jewish and my wife isn't so right now we're literally decorating a Christmas tree with Jewish stars draped around it.”

Source : "The GQA: Max Greenfield". Interview with Lauren Bans, www.gq.com. January 10, 2011.
“One of the things we learn in movies directed by men is what the 'fantasy woman' is. What we learn in movies directed by women is what real women are about. I don't think that men see things wrong and women right, just that we do see things differently.”

Source : Jane Campion, Virginia Wright Wexman (1999). “Jane Campion: Interviews”, p.53, Univ. Press of Mississippi
“My first epiphany that this might work came on my first day, when I went into biofeedback. They hooked me up to computers through electrodes, put me in a comfortable lounge chair, put an eye pillow over my face, slipped speakers onto my head and played an audio guided visualization.”
“When you don't know how beautiful you are, you will always be in search of happiness.”
“People just weren't interesting. Maybe they weren't supposed to be. But animals, birds, even insects were. I couldn't understand it.”

"If it is your assignment to write copy for a product or service that you really donâ€™t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her."

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