"For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling."

“Drama - what literature does at night.”

“Phelps has given us a clear warning of the dangers of corporatism. I hope that more people hear and heed the warning.”

“When I look out at the audience at some of our shows, I think we are reaching a younger audience... I see lots of people in their 30s and 40s, but I also see a lot of people in their young and middle teens, and thats definitely reassuring.”

“The marathon never ceases to be a race of joy, a race of wonder.”

Source : Hal Higdon (2011). “Marathon: The Ultimate Training Guide: Advice, Plans, and Programs for Half and Full Marathons”, p.17, Rodale

“The guy who invented the first wheel was an idiot. The guy who invented the other three, he was a genius.”

Source : "The words and comedy of Sid Caesar" by Lisa Respers France, www.cnn.com. February 12, 2014.

“All satanic works are performed from the outside inward; all divine works from the inside outward.”

“Value gives the artist the means of showing subtle changes in a form's surface-state, and it helps clarify the relative distance between forms.”

“The first principle of solid wisdom is discretion, without it all the erudition of life is merely bagatelle.”