"To impress your offer on the mind of the reader or listener, it is necessary to put it into brief, simple language...No farfetched or obscure statement will stop them. You have got to hit them where they live in the heart or in the head. You have got to catch their eyes or ears with something simple, something direct, something they want."

-- John Caples

#Heart Quotes #Eye Quotes #Simple Quotes

“[Core concepts: Human beings all have souls. Souls are software objects. Software is not immortal.]”
“I think people ought to do what they feel useful at the time. If I do things because I ought to do them, I switch off.”
“The weapon of the Republic is terror, and virtue is its strength”
“When you're on the subway in New York, people literally could be 11-inches away from you, and you can't just stare at them.”
“When I read the script sometimes, it's like 'Christ! Enough!' I can't sleep at night sometimes. There's the occasional script that just hammers you, that you can't shower off.”

Source : "Biography/Personal Quotes". www.imdb.com.
“Thank God for my hobgoblin, small-minded consistency...”

Source : Kate Christensen (2009). “Trouble: A Novel”, p.32, Anchor
“Currently, the United States provides 22 percent of the U.N. annual budgets, over $900 million in fiscal year 2007, and some of that funding goes to the Human Rights Council.”
“It is plain there is not in nature a point of stability to be found; everything either ascends or declines; when wars are ended abroad, sedition begins at home; and when men are freed from fighting for necessity, they quarrel through ambition.”

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