“Luther Vandross was doing fine, but he said, "Man, I want to do my own project." So he got us all to do a demo, and that demo was "Never Too Much." It took him a year and a half to get signed, because he didn't have a gimmick. The record companies were looking for his gimmick. They said, "What's your gimmick?" He said, "I sing. That's my gimmick." Anyway, he finally got signed and the record was released, and the rest was history.”
Source : Source: www.pbs.org