"Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience."

-- John Caples

#Strong Quotes #Unsuccessful Quotes #Headlines Quotes

“Neither does man have gills for living in a water environment; yet it is not sinful to explore the depths of the oceans in search of food or other blessings.”
“I don't know how to do the other, so I won't even consider television until the audience's taste changes.”
“My youth coach told me he'd got these two great 15-year-olds. I told him I don't want to know, because by the time they're 18 I'll be dead.”
“When you're onstage with Chris Rock, anything can happen. He is one of the greatest comic geniuses we've ever seen.”
“I never thought I was particularly talented, and to be honest with you, I still don't.”
“The roles that men and women play are no longer the standard traditional roles of way back when but are those of two very individual people living their lives. I think it's been a hard transition in society - just take a look at the divorce rate - to figure out what that means now. How do you resolve that?”
“The correct relationship between the higher and lower classes, the appropriate mutual interaction between the two is, as such, the true underlying support on which the improvement of the human species rests. The higher classes constitute the mind of the single large whole of humanity; the lower classes constitute its limbs; the former are the thinking and designing [ Entwerfende ] part, the latter the executive part.”

Source : "The System of Ethics According to the Principles of the Wissenschaftslehre". Book by Johann Gottlieb Fichte, 1798.
“I don't care where you are, but the fans only remember your last time at bat.”

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