-
“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.”
Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.38, John Wiley & Sons
-
“It is rare that one can see in a little boy the promise of a man, but one can almost always see in a little girl the threat of a woman.”
-
“I don't want to write a mass before being in a state to do it well, that is a Christian. I have therefore taken a singular course to reconcile my ideas with the exigencies of Academy rules. They ask me for something religious: very well, I shall do something religious, but of the pagan religion. . . . I have always read the ancient pagans with infinite pleasure, while in Christian writers I find only system, egoism, intolerance, and a complete lack of artistic taste.”
-
“We're so obsessed with [big] data, we forget how to interpret it.”
-
“Vic Armstrong is, of course, a legend”
-
“Work hard, take care of yourself, and you'll be just fine.”
-
“For people may not know what they think about politics in the Balkans, or the vexed question of men and women, but everyone has a definite opinion about the flavour of shredded coconut.”
Source : Louis Simpson (2003). “The Owner of the House: New Collected Poems, 1940-2001”, p.293, BOA Editions, Ltd.
-
“Feelings follow actions. If I'm feeling low, I deliberately act cheery, and I find myself actually feeling happier. If I'm feeling angry at someone, I do something thoughtful for her and my feelings toward her soften. This strategy is uncannily effective.”
Source : "10 instant tips to be happier now" by Gretchen Rubin, www.cnn.com. August 4, 2009. 
