"All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy."

--

Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.38, John Wiley & Sons

Joseph Sugarman

#Elements Quotes #Firsts Quotes #Copies Quotes

“The proliferation of new music groups and individual performers focusing on new music today is heartening. On the one hand the culture is very resistant to new things, and yet it continues to change and grow.”
“There's a reason the Third World came in third.”
“The pug is living proof that God has a sense of humor.”
“The past is what provides us with the building blocks. Our job today is to create new buildings out of them.”

Source : "Theodore Zeldin - historian, philosopher". History Today, July 1999.
“I wanted to see how fast you can go before it becomes nonsensical, a mess.”
“I never sat down and wrote, but what I do is kind of act as a dramaturge for the piece. I am sitting with the writers. I'm discussing ideas with the writers and concepts. We're debating and having a dialectic where we are taking a lot of different ideas and trying to synthesize them into the right idea. I'm very much a part of that process. That's my job as the director.”
“We have come to world leadership because our people have had the opportunity to develop this nation under a government and a Constitution that gave them political freedom and encouraged initiative, enterprise, responsibility, industry and thrift. Freedom and achievement are not unrelated. This nation has become one of history's finest illustrations of how a people can enrich life and raise their whole level of economic well-being when they are given justice, liberty and incentive.”
“There are no quick fixes to Indigenous poverty and social disaster.”

Source : "Personal Quotes/ Biography". www.imdb.com.

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