"The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy."

-- John Caples

#People Quotes #Looks Quotes #Purpose Quotes

“A wise man, therefore, proportions his belief to the evidence.”
“The true test of a man's spirituality is not his ability to speak, as we are apt to think, but rather his ability to bridle his tongue.”
“If you never bluff, you'll rarely get called. If you bluff all the time, you'll always get called.”
“It's more important for a photographer to have very good shoes, than to have a very good camera”
“You can do great things with low-tech stuff.”
“Autumn is the hardest season. The leaves are all falling, and they're falling like they're falling in love with the ground.”
“I feel I must acknowledge that gay people are, generally speaking, funnier, more self-sufficient, and better in crises and I should step aside and let them handle the business whenever it comes up.”
“Changers are characters who alter in significant ways as a result of the events of your story. They learn something or grow into better or worse people, but by the end of the story they are not the same personalities they were in the beginning. Their change, in its various stages, is called the story's emotional arc.”

Source : Nancy Kress (2005). “Write Great Fiction - Characters, Emotion & Viewpoint”, p.18, Writer's Digest Books

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