"Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline."

--

John Caples

#Successful Quotes #Remember Quotes #Headlines Quotes

“In order to begin an analysis, there must already be a synthesis present in the mind.”
“Killing Japanese didn't bother me very much at that time... I suppose if I had lost the war, I would have been tried as a war criminal.”
“Anorexia, you starve yourself. Bulimia, you binge and purge. You eat huge amounts of food until you're sick and then you throw up. And anorexia, you just deny yourself. It's about control.”
“With modern parts atop old ones, the brain is like an iPod built around an eight-track cassette player.”
“Art is completely subjective. It's up to the viewer to judge whether or not it has merit.”
“Women, aren't they perfect? It doesn't matter if they're fat, skinny, blond, or blue. If a woman is willing to give you her love, Harvard, it's the greatest gift in the world. Makes you taller, makes you smarter, makes your teeth shine. Boy-oh-boy women are perfect, perfect joy and perfect ache. Joy when you first meet them and get to know them. Ache when you leave them. Joy. Ache. Joy. Ache. Joyachejoyachejoyachejoyache.”
“The only thing not worth destroying is science. That would be useless. Science is unchangeable, and if you destroyed it today, it would rise up again the same as before.”
“We were born with four words engraved on our bodies and in our hearts: Love me, hold me.”

You may also like:

Claude C. Hopkins
Dan S Kennedy
Author
David Ogilvy
Businessman
Drayton Bird
Author
Frank Bettger
Author
James Webb Young
Advertising Executive
Robert Collier
Author
Robert W. Bly
Writer
Ted Nicholas
Author