"I love seeing the bookshops and meeting the booksellers-- booksellers really are a special breed. No one in their right mind would take up clerking in a bookstore for the salary, and no one in his right mind would want to own one-- the margin of profit is too small. So, it has to be a love of readers and reading that makes them do it-- along with first dibs on the new books."

Source : "Behavioral Finance And Indexing". Interview with Murray Coleman, www.etf.com. June 12, 2008.

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