"Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide."

--

Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.52, John Wiley & Sons

Joseph Sugarman

#Reading Quotes #Slides Quotes #Should Quotes

“What you love and what you hate reveal what you are.”
“Faith ... is a conscious apprehension of something inevident, something which unlike this desk and this chair is not seen to be there, even if it enters into the fabric of our personal relations to reality with at least as much force, relevance, and moment as things which are seen to be there.”

Source : Bernard Lonergan (2016). “A Second Collection”, p.17, University of Toronto Press
“The Indian community in Canada has integrated much better than the Indian community in United States. They've become really Canadian at the same time as keeping all their Indian characters and customs and social groups.”
“Criticism of a policy is welcome. But in the garb of criticizing a policy, if you allege that the policy was made for corrupt purposes, I reject it.”
“Honestly, in retrospect, I would wish for future generations to have the ability to have a coming out process that was less alcohol-soaked than mine was.”
“Nice girls are not supposed to be hungry. They are not supposed to feed themselves or care about their own food. They're definitely not supposed to take food out of a child's mouth.”
“The way I see it, as soon as I make a piece Iâ€™ve lost control of it.”
“I find that as a female boss in the music industry, it's difficult to actually be treated as if you actually are the boss and to have people act on your instructions and take you seriously. Like you call up people who are working for you and say, "I'd like to see such-and-such document," and they tell you that you don't need it. Then you have to spend time convincing them that it doesn't matter whether they think you need it or not, they're supposed to hand it to you.”

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