"Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate."

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Source : "A designer's art". Book by Paul Rand, 1968.

Paul Rand

#Design Quotes #Intuition Quotes #Doe Quotes

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