"The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting."

-- Richard Bayan

#Essence Quotes #Tools Quotes #Use Quotes

“If the heavens throw you dates, you got to keep your mouth open.”
“I feel that we should always be a real friend, always, even to those who chose to be fake. Not because they are nice but because you are.”
“I think the part I enjoy most is reading the scripts and screening films because I'm a bookworm and a movie buff.”
“Every time I do a movie, especially an animated movie, I just seem to scream and shout and hyperventilate for money.”
“Amnesia may well be the highest sacrament in the great gray ritual of existence.”
“Every man must be made to realize that further retreat is impossible. He must realize with his mind and heart that this is a matter of life and death of the Soviet state, of the life and death of the people of our country...the Nazi troops must be stopped now, before it is too late.”

Source : Statement made in World War II, as a commissar on the southern front, as quoted in "Leonid I. Brezhnev: Pages from his Life" by Academy of Sciences of the USSR, p. 49, 1978.
“Liberalism is the ideology of Western suicide.”
“What really happened was one day I decided to write a new kind of play.”

Source : Source: keymagfw.com

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