"The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name."

-- John Caples

#Reading Quotes #Names Quotes #Looks Quotes

“I would like to promote the concept of a partnership of insurance companies, physicians and hospitals in deploying a basic framework for an electronic medical records system that is affordable.”
“I have to look at our staff and ask the hard question - Would I hire them again?”
“The more we sink into the infirmities of age, the nearer we are to immortal youth. All people are young in the other world. That state is an eternal spring, ever fresh and flourishing. Now, to pass from midnight into noon on the sudden, to be decrepit one minute and all spirit and activity the next, must be a desirable change. To call this dying is an abuse of language.”
“And people are always saying he deceptively quick, deceptively athletic, and I don't know if that's just because I'm Asian or what it is, but obviously there's going to be stereotypes that you have to fight.”
“To get high data transfer rates in communicating information, you would love to use optical fibers. The problem is that light is extremely hard to manipulate. So we make a perfect copy of the information carried by the light. We transfer it to matter - the condensate.”
“Most customers, by the time the musicians reach the second set, are to some extent inebriated. They don't care what you play anyway.”
“I never thought I would live long enough to see the legal profession change to the extent it has.”
“If, when the chips are down, the worlds most powerful nation, the United States of America, acts like a pitiful, helpless giant, the forces of totalitarianism and anarchy will threaten free nations and free institutions throughout the world.”

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