"The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements."

--

Source : John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

John Caples

#Fall Quotes #May Quotes #Campaigns Quotes

“It is important to show up. Showing up at marches and rallies and town halls and protests. I remember I was really quite sad from Election Night last year until Jan. 20. And then I remember waking up Jan. 21 and seeing these amazing Women's Marches across America, and I thought to myself, That's the country that I know. And that's a larger populist movement that I'm seeing than Donald Trump's relatively small populist movement. And that gave me a lot of hope and energy, and from that day forward, I've taken a view that we'll flip the House next year.”
“We must remember that one determined person can make a significant difference, and that a small group of determined people can change the course of history.”
“We are the sum of all people we have ever met; you change the tribe and the tribe changes you.”
“In a way, after you're done directing there is a sense of amnesia that washes over you, you can't exactly remember how you did things. It's a zone, just like an athlete, when they can't remember what they did, but somehow got it done.”

Source : Source: www.hollywoodchicago.com
“Behind The Curtain of the Night is a life after death movie and it is based on a best-selling novel in the Czech Republic. It is a true story, and together with director Dalibor Stach, producers Milan Friedrich and Phil Goldfine, we were able to bring such a meaningful, important, and powerful story onto the big screen. We were so blessed that we got to shoot in the best historical locations throughout the entire Czech Republic from Prague to Karlovy Vary and many other important locations.”
“It has been said that he who was the first to abuse his fellow-man instead of knocking out his brains without a word, laid thereby the basis of civilisation.”

Source : John Hughlings Jackson, James Taylor, Sir Gordon Holmes (1958). “Selected Writings of John Hughlings Jackson: Evaluation and dissolution of the nervous system. Speech. Various papers, addresses and lectures”
“I am a famous artist. I make millions. But I frequently see debut shows of unknown artists with prices that are double of mine... what they're really doing is barely getting by and helping me sell 1,000 paintings a year effortlessly, because they make my paintings look like such a bargain. Thank you to all the egotistical art students!”
“You dont make music for immortality you make music for the moment of capturing the sheer joy of being alive on planet earth, WOW! is this fun... this is just the greatest everybody should live it that way.”

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