"Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists."

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Source : Olivia Goldsmith (2014). “The Bestseller”, p.370, Diversion Books

Olivia Goldsmith

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