"When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute, we wanted people to take it seriously so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that but they do it anyway."

Source : "The Wired Interview: Irobot Ceo Colin Angle". Interview with Mic Wright, www.wired.com. October 23, 2010.

Colin Angle

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