"Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!"

-- John Caples

#Sound Quotes #Looks Quotes #Elements Quotes

“When I am drunk I am at my best. It is the national knack of the French.”
“President Obama said in an interview over the weekend that he really misses being anonymous. He said, 'I miss Saturday mornings rolling out of bed and not shaving, going to the market...' Be careful what you wish for, 2012 is just around the corner!”
“I don't see a difference between a biological family and an adoptive one. I think the difference is more in the eyes of others around you, who might judge because you're not the same skin color as your parents.”
“Leave everything you do, every place you go, everything you touch a little better for your having been there.”
“It's embarrassing to be involved in the same business as the mainstream comic thing. It's still very embarrassing to tell other adults that I draw comic books - their instant, preconceived notions of what that means.”

Source : "Clowes Speak" by Tad Friend, July 30, 2001.
“But even if you should betray me, I will forgive you.”
“It's like a woman's birthright to knit. It's primal. It's timeless. You don't need electricity to knit. You can do it with a candle, girls!”
“The festivals are cool because you make a lot of connections at the festivals.”

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