"Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest."

--

Source : John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

John Caples

#People Quotes #Special Quotes #Trying Quotes

“By the grace of God you are what you are; glory in your selfhood, accept yourself and go on from there.”
“So my game is solid. So that obviously makes me feel confident, that like anybody else in this field, you name them, I feel like I've got the ability to win the golf tournament just as much as they have, and that's the way I'm going to take it.”
“Yes, the marriage proposal was shot. Michael excluded the dialogue from the final edit.”
“Why do you always insist on playing while I'm trying to conduct?”
“Why is it that water, so monotonous in its characteristics, should nevertheless possess a charm for every mind? I believe it is chiefly because it bears the impress of the Creator, which we feel neither the power of time or of man can efface or alter.”
“As an actor, your life experience is just as important as studying.”
“Sachin Tendulkar is a genius. I'm a mere mortal.”
“Full emergency power to the engines. Ram the Blade ship.”

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