"I look at my pictures, and I think, 'Well, how did I do that?"

-- Howard Hodgkin

#Thinking Quotes #Looks Quotes #Wells Quotes

“What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.”

Source : John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”
“It doesnt matter who is playing or how old they are. I just worry about what I can control. It doesnt give me more or less motivation.”
“Well, all these stars have their houses swept quite regularly by people who work in the surveillance security business. They come in and they look for bugs and things.”
“No one expected me. Everything awaited me.”

Source : Patti Smith (2010). “Just Kids”, p.25, A&C Black
“The amount of detailed information which an individual has at his command and his theoretical elaborations of the same are mutually dependent; they grow in and through each other.”

Source : Hermann Ebbinghaus “Memory”, Рипол Классик
“One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.”
“I don't want to govern the Palestinians. I don't want them as subjects of Israel or as citizens of Israel. I want them to have their own independent state but a demilitarized state.”
“It's not where you take things from â€” it's where you take them to.”

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