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My father was a film-maker. He always said he wanted to go like Humphrey Jennings, the legendary director who stepped backwards over a cliff while framing a better shot.
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There is no wonder more supernatural and divine in the life of a believer than the mystery and ministry of prayer...the hand of the child touching the arm of the Father and moving the wheel of the universe.
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Pray, always pray; beneath sins heaviest load, Prayer claims the blood from Jesus' side that flowed. Pray, always pray; though weary, faint, and lone, Prayer nestles by the Father's sheltering throne.
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A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
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It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
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Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.
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If we go to church we are confronted with a system of begging so complicated and so resolute that all other demands sink into insignificance by its side.
