Wally Olins famous quotes
06-03-2025
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
-- Wally Olins -
Branding is a profound manifestation of the human condition
-- Wally Olins -
What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
-- Wally Olins -
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
-- Wally Olins -
The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.
-- Wally Olins -
We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.
-- Wally Olins
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An American has invented a remote control that will turn off any telly within a 20ft radius. What a marvellous device! What a splendid invention! What a really helpful and improving way of devoting your time to building something that turns off culture. Next week, I'm instigating Burn a Book Week, to encourage even more conversation. I've come up with a fantastic little device which I'll call a box of matches.
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Film is very much a universal and common voice, and we can't limit it to one particular culture.
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We have not invaded anyone. We have not conquered anyone. We have not grabbed their land, their culture, their history and tried to enforce our way of life on them.
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Only when women wield power in significant numbers will we create a society that genuinely works for all women … that will be a society that works for everyone.
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All significant concepts of the modern theory of the state are secularized theological concepts.
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Tax increases appear to have a very large sustained and highly significant negative impact on output.
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I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.
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Personal branding is about figuring who you are and what turns you on and then monetising it
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What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
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Branding is not about what something says or what it means, but how it makes us feel.
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