Sohrab Vossoughi famous quotes

There are three basic principles behind any well-designed product: truth, humanity, and simplicity.
-- Sohrab Vossoughi

#Design #Simplicity #Humanity

Mass market desire is about meaning and experience.
-- Sohrab Vossoughi

#Desire #Mass

The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered innovation
-- Sohrab Vossoughi

#Design #Innovation #Feels

…words have been all my life, all my life--this need is like the Spider's need who carries before her a huge Burden of Silk which she must spin out--the silk is her life, her home, her safety--her food and drink too--and if it is attacked or pulled down, why, what can she do but make more, spin afresh, design anew….

The future lies in designing and selling computers that people don't realize are computers at all.

No design works unless it embodies ideas that are held common by the people for whom the object is intended.

The primitive simplicity of their minds renders them a more easy prey to a big lie than a small one.

By sowing frugality we reap liberty, a golden harvest.

Simplicity is the greatest adornment of art.

As I grew older, I realized that it was much better to insist on the genuine forms of nature, for simplicity is the greatest adornment of art.

A movie is about human beings, about humanity.

Science is global. Einstein's equation, E=mc2, has to reach everywhere. Science is a beautiful gift to humanity, we should not distort it. Science does not differentiate between multiple races.

The main plank in the National Socialist program is to abolish the liberalistic concept of the individual and the Marxist concept of humanity and to substitute for them the folk community, rooted in the soil and bound together by the bond of its common blood.