"Most "original" ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions and solutions in search of problems."

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Source : Barry Nalebuff, Ian Ayres (2006). “Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small”, p.14, Harvard Business Press

Barry Nalebuff

#Ideas Quotes #Two Quotes #Problem Quotes