"Aesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it."

--

Source : Virginia Postrel (2009). “The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness”, p.4, Harper Collins

Virginia Postrel

#Real Quotes #Communication Quotes #Mba Quotes