"Make a list of competitors who will be disrupted by you. You do have competitors, right? You are better, right? If not, why are you going to Disrupt? Post a blog post about them and what makes you different."

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Source : "Some new geeky Facebook lists and advice for startups launching" by Robert Scoble, www.businessinsider.com. August 28, 2012.

Robert Scoble

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