"Period costume films are fun to discover, but they're not relatable. It's more, 'Wow, that's cool - did it really look like that back then?' Whereas with a comedy, you're like, 'Yeah, that's me, that's my friends.' No matter what, I want people to relate."
Source : "It's Official: Awkward's Ashley Rickards Is Freaking Hilarious and She Shared Her Phone Pics to Prove It" by Caitlin Brody, www.glamour.com. September 20, 2012.