"When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'"

-- Jon Miller

#Marketing Quotes #Cost Quotes #Use Quotes

“Why are the architects of the family-values agenda so eager to punish into the next generation? What is being served by seeking, quite literally, a tooth for a tooth?”
“I happen to believe, and I think many others do, Donald Trump is probably the great public speaker in those large arenas since William Jennings Bryan.”
“I would rather be without a state than without a voice.”

Source : "Edward Snowden's 'open letter to the Brazilian people'". www.theguardian.com. December 17, 2013.
“Love contending with friendship, and self with each generous impulse. To and fro in his breast his thoughts were heaving and dashing, As in a foundering ship.”
“The failure of Lehman may have allowed the government to do more to prop up the economy than it otherwise could.”
“He's convinced most human adults do not know how to play anymore and that playing is one of the best ways to think. Franky finds children, by far, much more pleasant and intelligent than most adults, but they are easily ruined by their families, schools, and society. He says one of the ways they are ruined is by being forced to think of all the tasks that need to be done as work, not as play. It takes the joy out of living.”
“There's been a load of compromising, on the road to my horizon, but I'm gonna be where the lights are shining on me.”

Source : Glen Campbell, Tom Carter (1994). “Rhinestone cowboy: an autobiography”
“Write as if you were dying. At the same time, assume you write for an audience consisting solely of terminal patients. That is, after all, the case. What would you begin writing if you knew you would die soon? What could you say to a dying person that would not enrage by its triviality?”

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