"For readers worldwide, the attraction of romance novels seems to be that they provide hope, strength, and the assurance that happy endings are possible. Romance makes the promise that no matter how bleak things sometimes look, in the end everything will turn out right and true love will triumph -- and in an uncertain world, that's very comforting."

Source : Leigh Michaels (2007). “On Writing Romance: How to Craft a Novel That Sells”, p.5, Writer's Digest Books

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