"I think writers have to be proactive: they've got to use new technology and social media. Yes, it's hard to get noticed by traditional publishers, but there's a great deal of opportunity out there if you've got the right story."

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Source : "Ian Rankin, author - portrait of the artist". Interview with Laura Barnett, www.theguardian.com. December 11, 2012.

Ian Rankin

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